NAHP to hail strength of Hispanic press in US at yearly convention

    22 de octubre de 2018

    Austin, Texas, Oct 22 (efe-epa).- The National Association of Hispanic Publications this week is holding its 37th annual convention at which it will hail the fact that Latino media are "more alive, healthier and stronger" than ever in the US.

    The non-profit is made up of a coalition of almost 150 Hispanic media outlets that, according to its executive director, Jose Sueiro, is continuing to grow and cement its importance in the communications sector.

    "The Hispanic press is very popular in (this) country. It's not part of the newspaper crisis. Our members are booming, with an increase of 50 participants over last year," he said in an interview with EFE.

    Suerio said that the success of Latino publications results from "a close relationship" with their communities, especially with local newspapers, whose direct public - or customers - is often a small group of people or a region with a small population.

    The NAHP executive director believes that this value goes beyond the educational level and gets closer to the social environment, given that many small and medium companies "sponsor social and cultural activities, mobilize communities on political issues that directly impact them."

    For example, on Thursday the 37th edition of the NAHP's annual convention will start in Las Vegas, where the organization's members and different personalities from political and the economy will review the main issues of interest to Hispanics and the challenges facing the press.

    Among the events at the conference will be several panel discussions about the rights of immigrants in the Donald Trump era, adapting Hispanic media to the digital environment and the cost of advertising in the new communications formats.

    The event, which will run from Oct. 24-27, will feature figures such as the Democratic mayor of Las Vegas, Carolyn Goodman; NAHP president Fanny Miller; Democratic legislator for Nevada Dina Titus; and the president of the National Association of Latino Elected and Appointed Officials, Arturo Vargas.

    In addition, assorted awards will also be presented at the conference to acknowledge the work of Hispanic publications in different areas of journalism, including the Latino Press Woman of the Year.

    Vying for that award are Atlanta's La Vision newspaper founder Victoria Chacon and the founder of Revista Mujer, Jackie Letelier, whose publication focuses on Latinas in Texas.

    In the US there are a total of 1,827 Hispanic publications with a circulation in 2017 of almost 42 million copies, according to statistics from the NAHP.